Marketing is a broad term but essentially involves creating a strategy to how you will share your message and connect with your audience. The most common digital marketing services that are requested at UNIVERSE are social media and email marketing. Social media platforms and trends are continuously evolving so it’s important to have an expert who understands the current best practices and will guide you through to express your ideal brand representation.
FAQ
Do I really need to use social media?
Social media is a necessary marketing tool for the foreseeable future. It is a way to represent your brand to prospective and current customers and clients in an accessible, shareable, and visual way.
We need to consider:
- content
- branding, style, design
- accessibility
- timing
Social media activity is also a fundamental aspect of achieving high search engine result rankings if that matters for your business. Learn more about search engine optimization (SEO) here.
58% of the world's population uses social media. The average daily usage is 2 hours and 27 minutes.
Social Media Management
We currently manage many of our clients’ social media accounts on a daily basis. Our most popular social media marketing related services are:
- Strategy
- Social media image template design:
Canva, Powerpoint, Photoshop, InDesign - Branded banner and social images
- Copywriting
- Hashtag creation
- Scheduling and publishing services
Social media images
Inspiration and useful social media references
Image Size Reference Guide:
Social Media Image Sizes 2022: Cheat Sheet for Every Network
Your Social Media Manager in Toronto
Where do I start with social media?
A strong brand design is the foundation to everything. With a proper toolkit of your logo, icon, colours, typography we can help you craft social media images and strategize a plan to share your messages socailly.