Our passion and specialty is creating contemporary, unique brand designs that represent you ideally. UNIVERSE is different from other studios because we create brand identities that go beyond the generic, with one-of-a-kind custom illustrations and artwork. We encourage you to consider the design style of our studio and how this relates to you and your brand vision.

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The State of Canada’s Cities

For the Canadian Urban Institute: Brand design, report design, promotional material, and social media support for an annual summit + report release highlighting the latest research on Canadian cities.

U of T Centre for the Study of Pain

Branding and website design and development project for The University of Toronto's Centre for the Study of Pain (UTCSP).

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The Social Finance Fund Hub

Brand, logo, and website design for Canada's Social Finance Fund Hub. This project includes a minimal, accessible, bilingual Wordpress website and a modern logo design.

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Wendy Wong

Logo and brand design for a Canadian Professor of Political Science + Principal’s Research Chair. 

The Data Bank

A Universe Design Studio initiative. We created a website that will present Canadian research data in a highly organized and engaging way to make it easy for anyone to find research by their desired subject.

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Canadian Caregiving Summit

Website design for a Canadian Caregiving Summit event. Brand development and all accompanying design assets created for the conference.

In Defence of Democracy

Logo and identity design for Samara Centre for Democracy's annual public lecture series, In Defence of Democracy.

Research Digest Podcast

Brand design for New Horizon's research podcast, an Ontario think tank. The geometric abstract art communicates futurism and science in a minimal way and will give the podcast immediate visual recognition.

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First Policy Response

Website and brand design for a Toronto Metropolitan University COVID-19 policy news website, First Policy Response.

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FAQs

How much is a brand design package?

Our brand designs start at $2500.

How do we get started with my logo and brand design?

We will send you a creative design brief that will kick off our strategy phase of the project. A deposit will also be required at this stage.

How long will my brand design take?

The entire process will typically take about a month to complete. We have our research and discovery time, design time, presentation, review and refinement, and package creation.

How many logo designs do I get?

We create and refine as many versions of a logo as necessary to get it right. We have been specializing in logo design for 15 years so our process is effective at getting to the mark as efficiently as possible.

Do you provide a discount if I need a website too?

Yes! Bundling your assets will give you a discount on your complete brand design package, but most importantly, help your branding to be as cohesive as possible. Additional design assets often requested with a brand design:

  • website
  • brochure
  • social media image templates
  • report design template
  • business cards

The brand design process

Strategy + Research

  • Our creative brief is completed, detailing your ideas and goals
  • We research the landscape to provide you with more ideas and considerations
  • We create a strategy presentation to review and discuss over Zoom

Stylescape Designs

  • We create 2 stylescapes with unique visual schemes for your consideration
  • The stylescapes present logo ideas, icon ideas, colours, typography and style elements (patterns + photography)

Refinement Stage

  • We refine a stylescape, its logo and all accompanying assets until everything is perfect.

Brand Assets Packaged

  • A style guide (PDF) is designed that has details of your logo, colours, fonts, patterns, with design examples to demonstrate how the brand design should be used
  • Logos files are created in all standard usages .ai. .png, .jpg, light and dark versions, stacked, wide, icon etc.

Related reading

The power of authenticity in branding and communication

We live in an ever-evolving culture that is currently very conscious of self expression and online representation. What does this mean for you and your brand? How do you want to be perceived and how will you connect to your audience in an authentic way?

Colour psychology, cultural perceptions & your brand design

When people think about colour we each have personal associations that are based on preference and cultural connotations. Your brand design should absolutely reflect your own taste and style but also connect with your audience in a strategic way. Let's look at the latest research on colour and learn about the science and psychology of colours relating to brand design.

Typography styles and when to use them in your brand design

Typography is one of the strongest identifiers of your brand’s identity. Much like the icon element of a logo, the type choice will immediately visually communicate the tone and style of your brand identity. In this post we identify what characteristics and style each typeface conveys, when to use them (including accessibility considerations), and examples of each in use.

Ready to get started?

Get in touch if our work speaks to you and we can help with your project.

Get in touch