Using storytelling in your graphic design to connect to your audience

Storytelling can help you to build emotional connections with your audience, create engagement, and help you to simplify complex information and make it easier to understand. Tips on how to use storytelling in your copywriting in your graphic design work, social media, and digital communications.

Why strategy matters for your logo design

A logo design strategy is a plan that guides the creation and implementation of a logo, based on the goals, needs, and preferences of the business and its customers. Every amazing logo design starts with a plan.

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The power of authenticity in branding and communication

We live in an ever-evolving culture that is currently very conscious of self expression and online representation. What does this mean for you and your brand? How do you want to be perceived and how will you connect to your audience in an authentic way?

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Colour palette considerations for your brand design

In this post we discuss colour considerations, trends and how the colours that we define for your brand's palette will define your brand visually and create immediate brand recognition.

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Colour psychology, cultural perceptions & your brand design

When people think about colour we each have personal associations that are based on preference and cultural connotations. Your brand design should absolutely reflect your own taste and style but also connect with your audience in a strategic way. Let's look at the latest research on colour and learn about the science and psychology of colours relating to brand design.

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Why you need more than just a logo: The benefits of a complete brand design

It takes time to create an awesome logo, and even more time to create an accompanying brand design and visual identity. Universe Design Studio started out as a design studio specializing in stand alone logo designs, aptly named Toronto Logo Design, but we realized quickly that clients need more than just a logo design.

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Inspiration: What’s your passion?

We are driven to create exceptional designs for ourself and our clients because of our unwavering passion for design. What is your current obsession? How can we help you actualize a vision that has gripped you?