The Brand Design
The refreshed identity introduces a more distinctive and cohesive visual system, while maintaining the Institute’s credibility and neutrality. A new logo icon was developed to sit alongside the existing wordmark, giving the brand a recognizable shorthand across digital applications.
The colour palette was refined to feel more sophisticated and intentionally non-partisan, supporting the Institute’s role as an objective voice in Canadian research. Subtle textural elements were also introduced to add depth and visual interest, bringing a sense of richness and nuance to an otherwise restrained aesthetic.
The Website
The website was designed to support a large and complex body of content, including hundreds of research reports and Environics Insights articles. A clear and flexible structure was developed to organize this volume of material, with robust tagging and categorization systems that make content easy to navigate and explore. The user experience prioritizes clarity and accessibility, allowing users to quickly find and engage with relevant research.
Related Work: Environics Report Designs
Alongside the website redesign and rebrand, we’ve led the ongoing design of Environics Institute’s research reports—developing a cohesive system applied across 20+ publications each year.
From highly structured layouts to data visualizations and bilingual typesetting, this work focuses on making complex public opinion research clear, engaging, and easy to navigate across formats.
