Branding for a Canadian Research Report Series

In this project, we partnered with the Environics Institute for Survey Research to develop a cohesive brand identity for their Canadian AmericasBarometer research report series. The visual system complements the Institute’s core identity while giving the series its own distinctive presence across print, web, and social touchpoints — from the logo and custom artwork to digital templates and social graphics.

The logo is always the foundation

Referencing the Environics Institute’s core branding—colour palette, typography, and overall style—the AmericasBarometer report series logo complements the existing visual identity and is clearly recognizable as one of their research projects.

Branding Details

Additional branding elements that we created and defined specifically for use with this report series.

Custom, one-of-a-kind digital artwork created by Universe provides a distinctive visual element for the series.

A colour palette that compliments the core Environics’ colourway.

Using the same typography as the Environics Institute’s core identity allows existing report templates to be adapted for the series while ensuring visual cohesion.