Strategy

Creating a strong logo and visual identity is critical to the success of your brand, whether this be your organization, business, product or your self-promotion. Universe specializes in creating one-of-a-kind branding that is unlike the stock, generic logos you will see our competitors create. We are artists first and have a keen eye for contemporary design trends and a love for modern, minimal design.

Is your website outdated? Are there warning signs popping up? See some common fails and learn a bit about web design and development best practices in 2023.

We live in an ever-evolving culture that is currently very conscious of self expression and online representation. What does this mean for you and your brand? How do you want to be perceived and how will you connect to your audience in an authentic way?

We have extensive experience creating accessible report designs, working with many Toronto and Canadian policy researchers, think tanks, and universities. In this blog post we outline the ideal package of design. assets for releasing a report online.

Strong SEO still drives real traffic—especially now with AI in search results. Here’s why it matters in 2025, and how we help our clients get to the top.

Not all designers are trained in accessibility. Learn the key differences between regular and accessible graphic designers—and why it matters for your projects.

Hiring a sector-specialized graphic designer ensures accessible, inclusive, and on-brand communications tailored to public, nonprofit, and academic audiences.

Thinking of using AI for your branding? Discover why working with a professional design studio offers deeper strategy, emotional connection, and brand consistency.

A core Universe design service is website design + development. We have been refining our process and are constantly studying best practices in minimal design. We are specialists in Wordpress websites, SEO, AODA (accessibility) and are here to share our knowledge with you to ensure your next website is your last one.

We have extensive experience creating accessible report designs, working with many Toronto and Canadian policy researchers, think tanks, and universities. In this blog post we outline the ideal package of design. assets for releasing a report online.

In this post we discuss colour considerations, trends and how the colours that we define for your brand's palette will define your brand visually and create immediate brand recognition.

When people think about colour we each have personal associations that are based on preference and cultural connotations. Your brand design should absolutely reflect your own taste and style but also connect with your audience in a strategic way. Let's look at the latest research on colour and learn about the science and psychology of colours relating to brand design.

It takes time to create an awesome logo, and even more time to create an accompanying brand design and visual identity. Universe Design Studio started out as a design studio specializing in stand alone logo designs, aptly named Toronto Logo Design, but we realized quickly that clients need more than just a logo design.

Back again with more love for Wordpress! We find a lot of clients have similar questions about how Wordpress works and why it's the best platform for their website so here is a quick rundown of what we love about the Wordpress platform and why we only use it for our web design and development projects.

Search Engine Optimization [SEO] is the technical term for the ways in which we can design a website to maximize its potential to appear at the top of Google’s organic search results. Learn how we can help you to get your website to appear on the top of Google search results with tips from Google and UNIVERSE.

Looking at brand design by definition and how our process develops your logo and brand design in unity.

A quick explainer about creating a website that is AODA compliant, what this accreditation means for you and your web design project and how we can help.