Project Description:
Website design for the Canadian Anti-Monopoly Project, a non-profit think tank advancing research and advocacy to address monopoly power in Canada.
Tasks:
- Branding enhancement
- Website design + development
The Request
We were initially tasked with a simple design refresh of a couple of the main pages. After reviewing the existing WordPress theme (and seeing how difficult it was to work with for even us professionals), we recommended a full re-build to move the site to a more flexible, easier-to-manage platform. Usability is a baseline requirement for our work and to ensure no stress for our clients.
Our Design Solution
Explore the before-and-after views to see how both the visual design and information architecture were improved in tandem.
Home Page
- Custom illustrative pattern in brand colours providing CAMP with a distinctive brand design element, replacing nature photos used on their old site
- Clean, minimal website design
- Clear presentation of all core content
- Thoughtfully scaled typography for readability and strong visual hierarchy
- Engaging call-to-action panel highlighting all contact pathways
- Substantial footer with integrated mini navigation to support intuitive user flow
Before
After
Our Work Page
- Expanded work subjects make nested pages easier to understand and navigate
- Substancial page headers added
- Renamed the “Programs” page to the clearer, more conventional title “Our Work”
Before
After
Publications Page
- More expansive, engaging layout
- Filtering is clearer and easier to use
- Posts are scaled larger and are easier to click through
- Infinite scroll vs. old style pagination (less clicking, especially for mobile users)
Before
After
Publication Post
- Another example of the nice clean header update
- Thumbnail added makes it easier for people to identify the report
- Button added for clarity of where to view the full PDF
- Social sharing icons added
- Related posts added for continuation of user flow
Before
After
About Page
- Re-organized layout to move supporters up top
- Who we are with in-page sub-nav to allow users to jump to profile categories on the page
- Each profile now an individual post – cleaner layout, and easier to update!
Before
After
