The Canadian Tax Observatory conducts independent research and public engagement to improve Canada’s tax system.
Tasks:
- Logo + brand design
- Website design + development
- Design assets:
- Enewsletter template [Mailchimp]
- Social media image templates
The Brand Design
The logo is contemporary, clean, and impactful. A “focus” square frames an iconic maple leaf, symbolizing the organization’s focus on tax study in Canada. The maple leaf clearly conveys their national subject matter.
The Website
With the refreshed branding applied, the website was built to start simple and grow naturally. It features subtle animations, bold modern typography, and a layout that adapts beautifully across devices — a clean design where the details make all the difference.
Before & After: Website Design
Comparing CTO’s new website to their old Canva website, which lacked memorable branding, contemporary styling, and considered layout – not to mention offered no search engine results!
New website
Old website
