Unnatural Glow aka LIVEWIRE aka Maia Friedlander


Branding and website design for a Toronto designer and performer

  • logo design
  • brand design
  • website design + development
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The Brand Design

The logo and icon design represent the client’s work in a literal way but also in a way that is abstract and looks like a seashell. A visual connection to nature, bioluminescence, and technology were key points of inspiration in the brand design direction.

The nature glitch elements were created by UNIVERSE as a unique design element and define the branding.

Secondary sub-branding design

Maia’s secondary branding is for her performance art as an LED flow artist. We created complimentary branding and incorporated it throughout her website to separate her two creative pursuits. In the future she can expand to a secondary website as her business grows.

The Website

Vibrant, dark, sexy, adaptable Wordpress website with dual branding, heavy photos and videos.

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