Brand Design

Creating a strong logo and visual identity is critical to the long-term success of any brand—whether you’re building an organization, launching an important report series, or establishing your own professional presence online. But effective branding goes far beyond looking polished or on-trend. The brands that we pay attention to are the ones built on originality, intention, and clarity.

We live in an ever-evolving culture that is currently very conscious of self expression and online representation. What does this mean for you and your brand? How do you want to be perceived and how will you connect to your audience in an authentic way?

Thinking of using AI for your branding? Discover why working with a professional design studio offers deeper strategy, emotional connection, and brand consistency.

In this post we discuss colour considerations, trends and how the colours that we define for your brand's palette will define your brand visually and create immediate brand recognition.

When people think about colour we each have personal associations that are based on preference and cultural connotations. Your brand design should absolutely reflect your own taste and style but also connect with your audience in a strategic way. Let's look at the latest research on colour and learn about the science and psychology of colours relating to brand design.

It takes time to create an awesome logo, and even more time to create an accompanying brand design and visual identity. Universe Design Studio started out as a design studio specializing in stand alone logo designs, aptly named Toronto Logo Design, but we realized quickly that clients need more than just a logo design.