From emails and social media, along with Google Analytics queries, we give full clarity on our most frequently asked questions by potential clients:

Logo & Brand Design FAQs

How much does a logo design cost?

We create comprehensive brand design systems which include a logo design, along with typography, colours, and design elements defined. Our brand designs start at $2500. Learn more about our brand design packages.

What files do I receive with my brand design package?

  • Logo Files Bundle
    All standard usages provided: .ai. .png, .jpg, light and dark versions, stacked, wide, icon etc.
  • Style Guide
    A comprehensive PDF that has the logo, colours, fonts, and design examples to demonstrate how the brand design should be used.

How long will a brand design take to complete?

Brand design projects take about a month from initial consultation, to having files in hand. We have been specializing in logo and brand design for 20 years and have refined our creative process to ensure maximum clarity and communication with each stage. Before we even start designing, our discovery phase is where we learn about what you what to express with your brand and research ideas about what think would be interesting and get your feedback.

Can you design ‘just’ a logo?

Did you know our studio originally was called “Toronto Logo Design”? We focused on only creating logos for several years but learned over this time that the logo couldn’t be the only design asset that we provide the client in order for them to have a strong brand design. With this, we evolved our focus and now only create complete brand design toolkits which include:

  • a logo files bundle
  • typography details
  • colour palette defined
  • unique illustrations, graphic art and/or photography
  • a style design guide with logo usages explainedRead our blog post about the benefits of a complete brand design.

Website Design FAQs

How much does a website design cost?

This one is challenging to ask without many considerations detailed, but to give you a rough ballpark, our website development costs start at $6000. This would be for a simple informational 1-5 page Wordpress website.

What platform do you use for your websites?

Wordpress all the way. There is no other affordable platform or solution that gives you the flexibility, sustainability and level of design control that Wordpress provides.

FAQ Blog Posts


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FAQ: How do I get my website to appear on the top of Google search results?

Search Engine Optimization [SEO] is the technical term for the ways in which we can design a website to maximize its potential to appear at the top of Google’s organic search results. Learn how we can help you to get your website to appear on the top of Google search results with tips from Google and UNIVERSE.

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FAQ: What is a brand design vs. a logo?

Looking at brand design by definition and how our process develops your logo and brand design in unity.

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FAQ: How to create an AODA compliant website

A quick explainer about creating a website that is AODA compliant, what this accreditation means for you and your web design project and how we can help.

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FAQ: WordPress, Wix and Squarespace websites… which is best?

Wordpress, Wix and Squarespace websites... which is best? A comparison discussion about one of our most frequently asked questions.

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Get in touch if our work speaks to you and if we can help with your project.

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