Social Capital Partners
A nonprofit organization based in Canada, Social Capital Partners undertakes public policy research and advocates for ideas to broaden access to wealth, employee ownership and opportunity.
Tasks:
- Logo + brand design
- Website design + development
- Design assets:
- PowerPoint template
- report template
- eNews template [Mailchimp]
- social media image templates
The Brand Design
This flexible brand system is colourful, contemporary, and clean and will evolve over time easily.
Using custom photography by Universe, the brand conveys and authentic and professional tone that keeps focus on the messaging of the work.
Process: Logo Design
We explored several directions for the design of the logo: representing transition, progress, dispersion, sharing, and the final design of “the 1%” which the client provided the icon for.
The Website
This was a fantastic opportunity to create a new website for SCP that is beautiful, highly organized, showcases their work clearly, and will easily evolve over time.
Before & After: Website Design
Comparing SCP’s new website to their old Squarespace website, which was super limiting (diffilcult) for them to work with, and had outdated scaling. Great design is beautiful branding and high performance equally.
New website
Old website
Design Assets
