Wendy came ready to the project with a variety of aesthetic and conceptual examples for her brand design. This was great because her brand name is her actual name so iconography in the logo design itself didn’t come naturally. We explored that and instead created some graphic art that captured her research subjects in an engaging way.

The brand design kit is extensive and has a variety of designs that can be used as desired through her website and social profiles, and can be mixed and matched but will still clearly be recognized as her brand through the colours, typography, and aesthetic style.