Our Creative Director Elaine worked at the University of Toronto for several years and had the unique experience of working on the university’s main website redesign project. Elaine has AODA and SEO expertise and brings her technical front end-development skills to projects along with her passion for branding and information architecture.


The redesign took a year to complete and Elaine was involved in every part of the process, along with a team of developers. The project consisted of: style definition, UX design, information architecture, website design, and website development.

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Using inspiration from news websites like Vox, Elaine created a content structuring system to accommodate the large amount of content and the many university departments