What makes for a strong brand visual style?
Relatability
Your brand needs to relate to your audience. Through our strategic process, we work with our clients to help craft a brand that speaks (and visually appeals) directly to those we are aiming to communicate with.
Originality
Our passion is creating contemporary, minimal, timeless designs that are memorable and encourages the curiosity and interest or your audience. For Universe this is the natural result of our love for design and for always creating something that is new and fresh. We study current design trends and look for inspiration everywhere.
Design elements
A design element is an artistic illustration, photography style, or digital collage that accompanies your logo and gives your brand a signature visual asset. We will never use stock design elements and look forward to creating design elements that set the tone along with your other brand details (logo, typography, and palette).
Professionalism
Your logo and branding need to look sharp and work in any design usage. Our logos are carefully crafted to work when scaled from tiny icons to on billboards and our colour palettes are created with intention that is based on our study of psychological perceptions of colour.
What advantages will an exceptional and unique visual design give your brand?
- Differentiation
- Attention capture
- Credibility
- Increased value (perception)
Our brand designs
Check out our brand design work to see how we applied the principles discussed in this post and get in touch if we can help you elevate your branding to the next level!
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Ready to get started?
Get in touch if our work speaks to you and if we can help with your project.