Looking at brand design by definition and how our process develops your logo and brand design in unity. For our definitive purposes, we establish the brand identity as:
- the logo
- colours
- typography
Brand identity elements
The Logo
The logo is the foundation of your visual identity and branding. All visual cues must directly relate to the logo design.
Typography
The typeface that is used in the brand identity must compliment the logo and will be used in designs in the headings, body copy, etc.
Colours
Colour is one of the most powerful visual markers for your brand. Colour psychology can be used to create a subliminal representation for your identity. We always want to consider competitor’s key colours and avoid any political conflicts your colours could communicate.
More visual elements
Additionally, we love opportunities to create illustrative patterns and help establish the photographic tone in a brand identity.
Brand design reference guide
For any brand designs created by UNIVERSE, we will accompany the final files with a brand design guide that will identify the typography and colours used.
On this subject
Original by Design: Why Distinct Branding Matters
Creating a strong logo and visual identity is critical to the long-term success of any brand—whether you’re building an organization, launching an important report series, or establishing your own professional presence online.
Branding Red Flags That Instantly Make You Look Outdated
Outdated branding isn’t always obvious—but it shows. Here are the subtle design red flags that can make your brand look behind, plus a quick 5-second test to see if yours is working.
How Well-Designed Annual Reports Elevate Canadian Nonprofits and Think Tanks
Discover how magazine-style, high-visual annual reports with mini identities help Canadian nonprofits and think tanks engage audiences and showcase research.
Let’s design something great together.
If our work resonates with you, we’d love to chat about your next project.