Brand consistency creates a cohesive consistent brand identity, unified experience for both existing and potential customers.
The more consistent your brand is, the more recognizable it is to consumers, providing a feeling of reliability. This helps your customers get to know your brand on a more personal level.
– The Importance of Building Trust with Brand Consistency, Marcom Central, 2020
What's in a brand design exactly?
Core branding elements
- The logo
- The colours
- Typography
Additional branded elements
- photography
- illustration
- design elements
- icon system
Universe is unique from our competitors as we also create one-of-a-kind design elements such as illustrations and patterns that will give your brand design a more complete toolkit and also create immediate recognition. A logo design is just the beginning.
Additional design elements that can also be defined and included in the brand design kit are custom icons and photography (as needed, as per budget).
Core branding elements
- The logo
- The colours
- Typography
Additional branded elements
- Photography
- Illustration
- Design elements
- Icon system
Universe is unique from our competitors as we also create one-of-a-kind design elements such as illustrations and patterns that will give your brand design a more complete toolkit and also create immediate recognition. A logo design is just the beginning.
Additional design elements that can also be defined and included in the brand design kit are custom icons and photography (as needed, as per budget).
On this subject
Original by Design: Why Distinct Branding Matters
Creating a strong logo and visual identity is critical to the long-term success of any brand—whether you’re building an organization, launching an important report series, or establishing your own professional presence online.
How Well-Designed Annual Reports Elevate Canadian Nonprofits and Think Tanks
Discover how magazine-style, high-visual annual reports with mini identities help Canadian nonprofits and think tanks engage audiences and showcase research.
Designing Clarity for Canadian Research Departments & Think Tanks
When research meets design, ideas reach farther. See how Universe Design Studio supports Canada’s think tanks and research organizations.
Let’s design something great together.
If our work resonates with you, we’d love to chat about your next project.