It takes time to create an awesome logo, and even more time to create an accompanying brand design and visual identity. Universe Design Studio started out as a design studio specializing in stand alone logo designs, aptly named Toronto Logo Design, but we realized quickly that clients need more than just a logo design.
How will the designer (graphic and/or web) know what fonts to use in their design? What colours should be used? Unfortunately they will have to guess and start creating their own versions of what they imagine would work best and now we have a brand representation which is visual chaos and does not represent your brand or business in a trustworthy, dependable way. Consistency and cohesive designs communicate a professional and reliable brand and our complete brand design toolkit is a guaranteed way to ensure strong, confident branding through all of your communications.
Brand consistency creates a cohesive consistent brand identity, unified experience for both existing and potential customers.
The more consistent your brand is, the more recognizable it is to consumers, providing a feeling of reliability. This helps your customers get to know your brand on a more personal level.
– The Importance of Building Trust with Brand Consistency, Marcom Central, 2020

What's in a brand design exactly?
Core branding elements
- The logo
- The colours
- Typography
Additional branded elements
- photography
- illustration
- design elements
- icon system
Universe is unique from our competitors as we also create one-of-a-kind design elements such as illustrations and patterns that will give your brand design a more complete toolkit and also create immediate recognition. A logo design is just the beginning.
Additional design elements that can also be defined and included in the brand design kit are custom icons and photography (as needed, as per budget).
Core branding elements
- The logo
- The colours
- Typography
Additional branded elements
- Photography
- Illustration
- Design elements
- Icon system
Universe is unique from our competitors as we also create one-of-a-kind design elements such as illustrations and patterns that will give your brand design a more complete toolkit and also create immediate recognition. A logo design is just the beginning.
Additional design elements that can also be defined and included in the brand design kit are custom icons and photography (as needed, as per budget).
On this subject
Thinking about re-designing your website? Some tips to get you started
A core Universe design service is website design + development. We have been refining our process and are constantly studying best practices in minimal design. We are specialists in Wordpress websites, SEO, AODA (accessibility) and are here to share our knowledge with you to ensure your next website is your last one.
Brand style and originality as a powerful strategic advantage
Creating a strong logo and visual identity is critical to the success of your brand, whether this be your organization, business, product or your self-promotion. Universe specializes in creating one-of-a-kind branding that is unlike the stock, generic logos you will see our competitors create. We are artists first and have a keen eye for contemporary design trends and a love for modern, minimal design.
Accessible report designs – What you need to know
We have extensive experience creating accessible report designs, working with many Toronto and Canadian policy researchers, think tanks, and universities. In this blog post we outline the ideal package of design. assets for releasing a report online.