It takes time to create an awesome logo, and even more time to create an accompanying brand design and visual identity. Universe Design Studio started out as a design studio specializing in stand alone logo designs, aptly named Toronto Logo Design, but we realized quickly that clients need more than just a logo design.
How will the designer (graphic and/or web) know what fonts to use in their design? What colours should be used? Unfortunately they will have to guess and start creating their own versions of what they imagine would work best and now we have a brand representation which is visual chaos and does not represent your brand or business in a trustworthy, dependable way. Consistency and cohesive designs communicate a professional and reliable brand and our complete brand design toolkit is a guaranteed way to ensure strong, confident branding through all of your communications.
Brand consistency creates a cohesive consistent brand identity, unified experience for both existing and potential customers.
The more consistent your brand is, the more recognizable it is to consumers, providing a feeling of reliability. This helps your customers get to know your brand on a more personal level.
– The Importance of Building Trust with Brand Consistency, Marcom Central, 2020

What's in a brand design exactly?
Core branding elements
- The logo
- The colours
- Typography
Additional branded elements
- photography
- illustration
- design elements
- icon system
Universe is unique from our competitors as we also create one-of-a-kind design elements such as illustrations and patterns that will give your brand design a more complete toolkit and also create immediate recognition. A logo design is just the beginning.
Additional design elements that can also be defined and included in the brand design kit are custom icons and photography (as needed, as per budget).
Core branding elements
- The logo
- The colours
- Typography
Additional branded elements
- Photography
- Illustration
- Design elements
- Icon system
Universe is unique from our competitors as we also create one-of-a-kind design elements such as illustrations and patterns that will give your brand design a more complete toolkit and also create immediate recognition. A logo design is just the beginning.
Additional design elements that can also be defined and included in the brand design kit are custom icons and photography (as needed, as per budget).
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Ready to get started?
Get in touch if our work speaks to you and if we can help with your project.