But with the rise of AI-generated answers in Google, clients often ask: Does SEO still matter? The short answer? More than ever.
Here’s why—and how we can help you get there too.
AI Is Changing Search, Not Replacing It
Yes, AI is transforming how people use search engines. Tools like Google’s AI Overviews and ChatGPT are providing faster, more direct answers. But behind every AI-generated answer is still a web of trusted sources—and that’s where SEO comes in.
If your organization isn’t visible, clear, and consistently optimized online, AI won’t find you. And neither will your audience.
Why Our Studio Ranks—And Why That Matters
We’ve built our rankings by doing what we recommend for our clients:
- Creating original, accessible, well-organized content
- Using keywords naturally and strategically
- Designing fast, mobile-friendly, SEO-optimized websites
- Earning backlinks and mentions from credible organizations
- Updating content to reflect current client work, capabilities, and trends
- Studying current best practices in SEO and AI in relation to search and web development
- Constantly monitoring our search result performance via Google Analytics and tweaking our content
This approach has landed us top rankings without paying for ads—and has brought us in work from around the world.
SEO for Nonprofits, Researchers, and Public-Facing Orgs
If you’re in a specialized or public-sector field, SEO might seem like something for retail brands or influencers. But your audiences—funders, journalists, collaborators, policy-makers—are still searching.
Whether it’s someone looking for “public policy and COVID-19” or “canadian survey research institute,” you want to show up where it matters: at the top, and with content that reflects your credibility and clarity.
What We Offer
When you work with us, you’re not just getting strong visual design—you’re getting strategy that helps your work get found. Our SEO-informed approach includes:
- Web design that integrates UX, accessibility, and search performance. See our recent website projects.
- Copywriting that works for both people and algorithms
- Thoughtful content planning and metadata setup
- Help identifying what your audience is searching for
We’ve helped clients in research, healthcare, education, and advocacy boost their visibility—and we can do the same for you.
In a Sea of AI-Generated Content, Originality Wins
As search becomes more saturated with AI-produced material, what stands out is real work from real experts. That’s what we help clients communicate.
Because in the end, strong design and SEO don’t just help you rise in the rankings—they help you reach the people who need what you do.
Want your work to rise to the top, too? Let’s talk about how we can help you get found.
On this subject
What’s the Difference Between a Regular Graphic Designer and an Accessible One?
Not all designers are trained in accessibility. Learn the key differences between regular and accessible graphic designers—and why it matters for your projects.
Why It Makes Sense to Hire a Sector-Specialized Graphic Designer
Hiring a sector-specialized graphic designer ensures accessible, inclusive, and on-brand communications tailored to public, nonprofit, and academic audiences.
Why It’s Better to Hire a Professional Design Studio vs. Using AI
Thinking of using AI for your branding? Discover why working with a professional design studio offers deeper strategy, emotional connection, and brand consistency.
Ready to get started?
Get in touch if our work speaks to you and if we can help with your project.