Our passion and specialty is creating contemporary, unique brand designs that represent you ideally. UNIVERSE is different from other studios because we create brand identities that go beyond the generic, with one-of-a-kind custom illustrations and artwork. We encourage you to consider the design style of our studio and how this relates to you and your brand vision.

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Aardvark Book Club

Branding and logo design and website development for Aardvark Book Club, a book subscription service. The colourful illustrated identity is very versatile and creates a distinct personality for the brand.

CreativeIllustrationWebsite DesignBrand Design

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Cadre Artist Management

Website and brand design for Cadre Artist Management, a leading Toronto-based agency representing makeup, hair & wardrobe artists in the fashion and beauty industries.

CreativeWebsite DesignBrand Design

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Unnatural Glow

Logo, branding and website design for a Toronto fibre optic costume designer and fire + flow arts performer.

CreativeWebsite DesignBrand Design

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Blue Noise Studios

Brand design for TorStar's new creative design agency, Blue Noise Studios. The edgier tone of the brand design reflects the contemporary style of work the studio is striving to create.

CreativeBrand Design

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Bonsai Creative

Logo and brand design for Bonsai Creative, Ontario wedding videographers. This brand design is remarkable and features a subtle psychedelic style, custom illustrations, and a flexible logo set.

CreativeIllustrationGraphic DesignBrand Design

Venaeform Records

Logo, identity design and album art for LA-based record label Venaeform Records

CreativeBrand Design

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Caicos Island Charters

A luxury sailing charters company in Turks & Caicos Islands that we create branding, social, website design and maintenance for. We developed a unique brand using logo, colours and a sophisticated style to convey the more premium experience that Caicos Island Charters provides and give them an edge on the competitive market.

CreativeGraphic DesignBrand Design

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Åvontuura

Åvontuura travel blog and city architecture logo and brand design. The design needed to be mainly iconic so it provided a unique challenge in the design.

CreativeBrand Design

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NURA Creative

Brand design for NURA Creative, a Vancouver-based social media company.

CreativeBrand Design

Our brand design process

Strategy + Research

  • Our creative brief is completed, detailing your ideas and goals
  • We research the landscape to provide you with more ideas and considerations
  • We create a strategy presentation to review and discuss over Zoom

Stylescape Designs

  • We create 2 stylescapes with unique visual schemes for your consideration
  • The stylescapes present logo ideas, icon ideas, colours, typography and style elements (patterns + photography)

Refinement Stage

  • We refine a stylescape, its logo and all accompanying assets until everything is perfect.

Brand Assets Packaged

  • A style guide (PDF) is designed that has details of your logo, colours, fonts, patterns, with design examples to demonstrate how the brand design should be used
  • Logos files are created in all standard usages .ai. .png, .jpg, light and dark versions, stacked, wide, icon etc.

Related reading

Brand style and originality as a powerful strategic advantage

Creating a strong logo and visual identity is critical to the success of your brand, whether this be your organization, business, product or your self-promotion. Universe specializes in creating one-of-a-kind branding that is unlike the stock, generic logos you will see our competitors create. We are artists first and have a keen eye for contemporary design trends and a love for modern, minimal design.

The power of authenticity in branding and communication

We live in an ever-evolving culture that is currently very conscious of self expression and online representation. What does this mean for you and your brand? How do you want to be perceived and how will you connect to your audience in an authentic way?

Colour psychology, cultural perceptions & your brand design

When people think about colour we each have personal associations that are based on preference and cultural connotations. Your brand design should absolutely reflect your own taste and style but also connect with your audience in a strategic way. Let's look at the latest research on colour and learn about the science and psychology of colours relating to brand design.

Ready to get started?

Get in touch if our work speaks to you and if we can help with your project.

Get in touch