Craft Your Identity. Define Your Universe.
Your brand is the story people see first. At Universe Design Studio, we create brand identities for nonprofits, academic institutions, and public organizations that feel original, intentional, and striking. From logos and custom artwork to full identity systems, we help you stand out in a crowded space.
Featured Project: The Canadian Tax Observatory
Branding and website design for an research department studying Canada’s tax system.
Recent Branding Projects
Joy Street Consulting
WordPress website design and professional branding for Boston-based nonprofit consulting firm Joy Street Consulting. Portfolio project by Universe Design Studio.
Branding for a Canadian Research Report Series
Branding and visual identity design for a Canadian research report series by the Environics Institute, developed with a contemporary, vibrant, and on-brand visual system.
The Canadian Tax Observatory
Branding and website design for the Canadian Tax Observatory, an independent research and public engagement initiative working to improve Canada’s tax system.
Social Capital Partners
Branding and website design for Social Capital Partners, a Canadian nonprofit with a focus on social impact initiatives and policies.
Black Canadians in Electoral Politics
Branding and reports for a project on Black Canadians’ political participation, including website and podcast branding.
Collaborative Centre for Climate, Health & Sustainable Care
An initiative of four University of Toronto faculties focused on health, climate, and sustainability. We created a logo and visual identity that unites their specializations through colour, form, and cohesive design.
What We Do
We design brands that look as thoughtful as they feel. From strategy to design execution, every element is crafted to tell your story clearly and consistently.
Our work includes:
- Logo & Visual Identity:
Logos and visual systems that capture your mission, values, and personality — making your brand instantly recognizable. - Custom Artwork & Illustration:
Original graphics and illustrations that add character and make your materials unmistakably yours. - Brand Assets & Templates:
Cohesive toolkits—social graphics, report templates, presentation decks, and style guides—so your team can apply your brand with ease. - Brand Strategy & Voice Guidance:
We define tone, visual direction, and messaging so every piece of communication feels on-brand and intentional.
Our Process
Our brand design process blends creativity with clarity—structured enough to be strategic, flexible enough to all for exploration:
- Discovery & Inspiration:
We learn about your values, audience, and goals. - Design Exploration:
We build moodboards, sketch concepts, and test visual directions. - Refinement & Development:
Colors, typography, and layouts come together into cohesive identity systems. - Delivery & Launch:
You receive final assets, templates, and guidelines—everything you need to roll out your new brand with confidence.
You’ll walk away with a unique visual identity, a consistent design system, and the confidence to communicate your mission with impact.
Let’s design something great together.
If our work resonates with you, we’d love to chat about your next project.