Creating a standout brand style requires a balance of creativity and consistency. Each visual element should complement the others to create a sense of unity and trust. A strong, cohesive brand style ensures that no matter where your audience sees your brand, the experience feels seamless and unmistakably part of the same brand universe. Consistency across all platforms and design material is essential. This consistency helps to build recognition, allowing consumers to immediately identify your brand, no matter where they come across it.

At Universe, we believe branding goes beyond just graphic design—it’s about shaping how people perceive your brand and creating an identity that lasts. Our approach to developing brand style begins by diving deep into your brand’s core values and using that insight to create a compelling, visually appealing aesthetic that resonates with your audience.

Every brand we collaborate with starts with a deep discovery process. We explore design trends and study industry dynamics to build a visual style that’s both innovative and relevant. By carefully selecting the right colours, typography, photography style, and graphic elements, we ensure the identity we create is not only visually impactful but also perfectly aligned with your brand’s mission.

Consistency is vital to building a strong brand, which is why we provide detailed brand style guidelines and, typically, all necessary design assets that you need for communicating (ie: social image templates, Powerpoint templates, report templates – and often full websites!). This ensures that every communication—from social media content to print materials—follows a cohesive look. A strong brand style does more than just leave a positive first impression; it ensures your visual presence is consistent and trustworthy over time.