Thank you for your interest in our brand design services!
We encourage you to consider the design style of our studio and how this relates to you and your brand vision. Below are some FAQs and details about our process. Please shoot us an email if you have any further questions and lets schedule a meeting or Zoom chat.
What is in our brand designs exactly?
Strategy
Step 1! With our custom creative brief we will work with you to clearly determine your business' mission and vision, and create language around how you want your brand to be perceived to your target audience.
Research
It's important to identify and analyze your competitors and see what is working and what is not in relation to your new brand. We will research the landscape looking for inspiration, ideas and considerations to help us shape a clear idea of how to shape your brand design.
Stylescapes
We create 2 stylescapes with unique visual schemes for your consideration. The stylescapes will contain logo ideas, icon ideas, colours, typography and style elements.
A logo
The foundation of your brand's visual design. We create as many versions of it as needed to get it exactly right.
Typography
Typography is assigned to the brand, and we describe when to use it in the style guide.
Colours
A colour palette is created that is contemporary, appropriate, and high-functioning in usage (ie: contrast).
Visual elements
We will help you create unique illustrations, graphic art, and/or photography that will complete your brand design to give you a complete toolkit. This creative aspect is unique from other design studios. A logo and colours are not enough to give you a dynamic brand design.
Logo Files Bundle
In standard usages .ai. .png, .jpg, light and dark versions, stacked, wide, icon etc., along with a PDF that describes what the logo types are and when to use which.
Style Guide
A comprehensive PDF that has details of your logo, colours, fonts, and design examples to demonstrate how the brand design should be used.
Included is also a section describing what the logo types provided are and when to use which.
FAQs
How much is a brand design package?
Our brand designs start at $2500.
How do we get started with my logo and brand design?
We will send you a creative design brief that will kick off our strategy phase of the project. A deposit will also be required at this stage.
How long will my brand design take?
The entire process will typically take about a month to complete. We have our research and discovery time, design time, presentation, review and refinement, and package creation.
How many logo designs do I get?
We create and refine as many versions of a logo as necessary to get it right. We have been specializing in logo design for 15 years so our process is effective at getting to the mark as efficiently as possible.
Do you provide a discount if I need a website too?
Yes! Bundling your assets will give you a discount on your complete brand design package, but most importantly, help your branding to be as cohesive as possible. Additional design assets often requested with a brand design:
- website
- brochure
- social media image templates
- report design template
- business cards
Style Guide Examples
Note our attention to custom illustrations, patternwork and accompanying design assets beyond the logo design.
Projects by Industry Type
Research departments, researchers + think tanks
Health, cannabis + psychedelic research branding
Creative + portfolio websites
Sales of products + services
Branding Info from our Design Blog
Brand style and originality as a powerful strategic advantage
Creating a strong logo and visual identity is critical to the success of your brand, whether this be your organization, business, product or your self-promotion. Universe specializes in creating one-of-a-kind branding that is unlike the stock, generic logos you will see our competitors create. We are artists first and have a keen eye for contemporary design trends and a love for modern, minimal design.
The power of authenticity in branding and communication
We live in an ever-evolving culture that is currently very conscious of self expression and online representation. What does this mean for you and your brand? How do you want to be perceived and how will you connect to your audience in an authentic way?
Colour palette considerations for your brand design
In this post we discuss colour considerations, trends and how the colours that we define for your brand's palette will define your brand visually and create immediate brand recognition.
Colour psychology, cultural perceptions & your brand design
When people think about colour we each have personal associations that are based on preference and cultural connotations. Your brand design should absolutely reflect your own taste and style but also connect with your audience in a strategic way. Let's look at the latest research on colour and learn about the science and psychology of colours relating to brand design.
Ready to get started?
Get in touch if our work speaks to you and if we can help with your project.